Activation plots and fan areas locations map

Activation Plots and Fan Areas

Immersive spaces within Wembley Park designed for experiential campaigns, fan engagement and live activations that bring brands closer to audiences.

Olympic Way

Activation plots to showcase yourself to 70,000 people

Samovar Painted Space

A vibrant new activation plot

Arena Square

A popular dwell area outside the OVO Wembley Arena

Market Square

Used by 70% of people accessing the Arena or wider site